New! Marketplace Translations: Connect Global Partners & Customers

We’re excited to announce Marketplace Translations—our new feature that allows you to translate your Partner Fleet marketplace into Portuguese, Spanish, French, German, Dutch, and other languages upon request. Whether you’re expanding to new markets or already have a global presence, now you can offer a localized experience for every prospect, partner, or customer who visits your marketplace.

Translations is the newest in a long list of enterprise-ready capabilities we’ve added for the last couple of years. As most B2B SaaS companies in the mid-market and enterprise space serve multiple countries and languages, their marketplace should be able to as well.

With translations enabled, your marketplace will automatically update to the language set in the viewer’s browser. Additionally, they’ll have the option to select any language you offer from a dropdown menu. 

Marketplace translations enables you to serve global audiences with a localized feel. Read on to learn more about this new feature or contact support today to get it set up on your Partner Fleet marketplace.

What's included with marketplace translations?

We built Marketplace Translations to give your global audience the same high-quality experience English speakers already enjoy. Here’s what you can expect:

1. 6 languages included, more available: Our core offering includes English, Spanish, French, Dutch, German, and Portuguese. Want another language? No problem! We can add it for a small additional fee.
2. Automatic translation: Your marketplace will serve visitors the language of their choice (as it's set in their browser). No clicking around necessary.
3. Option to choose language: End-users can select their preferred language right from the marketplace interface, ensuring a smooth, on-brand experience
4. Out-of-the-box solution: Add translated content for top languages, then launch. No custom development or complex integrations required.
5. Coming Soon – Automated Translations: For even faster rollout, we’re working on built-in machine translation capabilities.

Why add marketplace translations?

Even if you didn’t have marketplace translations on your list, we recommend considering it if you have any international partners. Translations doesn’t just change the language on any given listing, it allows you to completely personalize the experience for your customers and connect them with the best partner for their needs.

Here are some other key reasons to add translations for your marketplace:

Global reach & expansion

It’s no secret that software is a worldwide game. When you can offer your marketplace listings, integration instructions, and partner details in multiple languages, you instantly broaden your audience. This makes it easier for both prospects and partners to discover, evaluate, and adopt your solutions—no matter where they’re located.

Enhanced user experience

People feel more comfortable using a platform in their native language. By eliminating language barriers, you reduce confusion and friction. The result? Higher engagement, better conversion, and more trust in your marketplace.

Trust & accessibility

A localized experience shows you’re serious about supporting global customers and partners. They’re far more likely to engage with your marketplace if it speaks their language—literally. A better, more inclusive experience leads to higher satisfaction and retention.

Competitive advantage & future-proofing

As the SaaS space becomes more competitive across international markets, providing a multilingual marketplace helps you stand out. The sooner you start building localized content, the more robust your platform will be in the long run—setting you up for success against local competitors and global enterprises alike.

Issues you may run into without translations

Missed opportunities & a loss of trust

Without translations, many global visitors simply navigate away from your marketplace. A single English-only interface can inadvertently signal that your solution is not intended for them. That means lost deals, unrealized partnerships, and missed global revenue.

Complex localization

Building an in-house translated marketplace or stitching together multiple localization tools can be overwhelming. It can also stretch your engineering resources or create a convoluted user experience. We’ve taken the complexity out of localization so you can focus on what matters: delivering value to your customers and partners.

How it works: marketplace translations for visitors

Your marketplace will load the default language of your visitor’s browser, which is likely to be their first choice. So, for example, a Colombian visitor will see your marketplace in Spanish, a French visitor will see it in French, etc. So they don’t have to take any action to translate it into their language of choice.

Here’s how a Partner Fleet marketplace could look, translated into Spanish:

However, if a visitor has their default language set to English for some reason, they can choose another language from a dropdown on your marketplace (this can be placed anywhere you like – in the footer, above listings, etc.).

All the text you’ve set as “Spanish” in the back-end is what they’ll see. If there are any listings, categories or filters, or other text that have not been translated in the back-end, your marketplace will default to English.

Translations work on your public marketplace and your in-app marketplace.

Note: You choose available languages and update the text. So a German-speaking visitor will not see German if you have translations set up for English and Spanish. We plan to add AI automated translations in the future, but it’s not available yet.

Translation best practices

A couple of things to consider when building out translations on your marketplace.

• Have a native or fluent speaker read over and provide edits on your content after you update it. If you don’t have a native speaker internally, you should be able to find one on a services site like Fiverr.
• In general, it is not common in many languages (including Spanish and French) to capitalize every significant word in a heading the way it often is in English Title Case. Instead, the typical practice in many languages is to use sentence-style capitalization.
• Make sure your marketplace is built with a font that includes umlauts, accents, and other letters or characters not used in English. Otherwise those letters won’t appear on the front end.

Partner Fleet CEO Kenny Browne’s perspective

“At Partner Fleet, we’ve always believed that partners can be global even if they’re not local. But users are local, even within a global product. That’s why we’re offering Marketplace Translations: so you can serve customers and partners worldwide with the same high-quality, accessible experience you provide in English.”
— Kenny Browne, CEO at Partner Fleet

Get translations on your marketplace today

If you already have a Partner Fleet marketplace, contact sales to add translations to your plan and they can be switched on ASAP. It’s a quick, low-lift setup—no custom code required. Interested in a free trial of translations? Let us know.

If you’re looking for a marketplace platform that allows more access to your global audience with out-of-the-box solutions, book a demo to see Partner Fleet in action today.